Our Story
Our company has experienced significant growth since 2007 with the development of four distinct brands.
Our Story2007 - 2009
HI STYLE was founded in 2007 by brothers, Mr. C.C Pwa and Mr. A.K Pwa.
Pwa brothers opened their first store in a shopping mall located in the heart of the city centre Seremban, Terminal One.
The first store featured trendy yet stylish menswear products from top to bottom, and a wide range of signature footwear, with the vanguard store designs that are attractive to their target market.
The store proved to be a success, and Pwa brothers began opening more HI STYLE stores throughout Malaysia.
2010 - 2012
It had expanded to HI STYLE’s womenswear with 2 different product lines named Charlotte and Cuxe. Charlotte is the brand providing up-to-the-minute fashion of work wear pieces for ladies. Cuxe brand caters to the interest and needs of young girls. It has every latest style that keeps them looking chic. They had opened twelve stores throughout Malaysia.
2013 - 2015
HI STYLE’s womenswear rebranded with FAVE focuses on the latest fashion.
It has a wide range of jeans, casual wear and latest fashion wear.
HI STYLE stores rebranded with a new logo and in-store style presentation.
The company started its international expansion through Singapore.
HI STYLE launched its online store.
2016 - 2018
HI STYLE has 27 stores within Malaysia and 2 stores in Singapore, the number of stores still constantly growing throughout the new opening and exciting shopping complex.
HISTYLE HQ moved to the new office building.
2019 - 2021
HI STYLE
HI STYLE stores rebranded with new logo and new concept colour branding.
HI STYLE certified with ISO 9001:2015
Showroom opened at HI STYLE HQ which include
all the 4 brands
(HI STYLE, FAVE, SUB and BOTTLED DREAM)
SUB
SUB CREW APPAREL SDN BHD had taken over SUB from 2019 and did provide a new image to the market.
SUB had 7 stores in Malaysia.
Launched their online store.
BOTTLED DREAM
Bottled Dream founded in 2019.
Opened 4 stores in Malaysia.
The development concept of Bottled Dream is simple and basic, and it shows its own personality and characteristics, while enhancing the sense of comfort.
Launched their online store
2022 - 2023
Newest SUB stores opened at AEON Bukit Tinggi, Klang, Selangor
HI STYLE launched its Omnichannel APP (Mobile APP)
3rd HI STYLE stores opened at Hougang Mall, Singapore.
Newest HI STYLE stores opened at the Sunway Velocity Mall, Kuala Lumpur.
Our Brands
Our Achievement
27
HI STYLE stores in Malaysia
3
HI STYLE stores in Singapore
7
SUB stores in Malaysia
4
BOTTLED DREAM stores in Malaysia